The food industry is undergoing a significant transformation. With sustainability and health becoming top priorities, the demand for plant-based alternatives is changing the way we approach food production and consumption. At Time Travelling Milk Man, we are at the forefront of this change. Our leader product, Oleocream, is a game-changer in plant-based innovation, providing businesses with a more sustainable, clean-label, high-quality alternative to traditional dairy cream. But why is this change so important, and how does our product fit into the future of food? Let’s dive in.  

The rise of plant-based diets is part of a broader trend toward protein diversification. This shift acknowledges that traditional animal proteins are unsustainable for feeding a growing global population. Leading food companies like Nestlé and Unilever are investing heavily in alternative proteins, including plant-based options and cultivated meat. However, while much attention has been given to protein sources, fats – essential for taste and texture -are often overlooked. 

This is where Time Travelling Milk Man comes in. Our innovative Oleocream technology uses European sunflower seeds to create creamy fat ingredients that replicate the indulgence of dairy without relying on unsustainable palm oil or animal products.  

A Call to Action for Forward-Thinking Businesses 

The future of food is plant-based—and it’s here now. Consumers are demanding more sustainable, ethical, and environmentally friendly alternatives. The growing awareness of climatic impact, resource scarcity, and changing consumer values is pushing the food industry to rethink its entire approach to protein. Companies that were once built on dairy and meat are now diversifying their portfolios, investing in plant-based, cultivated, and precision-fermented alternatives.  

As a B2B-focused company based in the Netherlands—a hub for food innovation—at Time Travelling Milk Man, we specialize in one crucial element of this transition: plant-based, non-dairy cream. Designed for foodservices providers, our cream seamlessly replaces dairy use in a wide range of applications, from sauces, cream cheese and pastries to premium desserts, coffee beverages and meat analogues.  

The Good Food Institute (GFI) Europe highlights that plant-based diets can offer several health advantages. Their analysis indicates that plant-based (meat) alternatives can reduce the risk of heart disease and bowel cancer, improve gut health, and assist in maintaining a healthy weight. Additionally, they have highlighted the significant growth and mainstream acceptance of plant-based dairy alternatives across Europe. In their recent analysis, they reported that the sales value of plant-based milk and other dairy alternative drinks across six countries grew by 7.1% between 2022 and 2023, reaching €2.2 billion. This growth indicates a rising consumer preference for plant-based dairy options. 

By choosing plant-based alternatives, individuals can enjoy these health benefits while contributing to a more sustainable and ethical food system.  

By incorporating our plant-based cream into your products or menu offerings, you’re not just adopting an ingredient; you’re embracing a movement toward sustainability, health, and innovation. Together, we can meet consumer demand for more ethical and environmentally friendly foods while driving growth in an exciting new market. Let’s create the future of food—one recipe at a time. 

• health benefits 

• environmental sustainability 

• alignment with evolving consumer preferences. 

Are you interested to know where we found our data? Please find the list below:     

ProVeg International. (2025). 2025 food and drink trends that will impact the alternative protein market. Retrieved February 12, 2025, from https://proveg.org/article/2025-food-and-drink-trends-that-will-impact-the-alternative-protein-market/ 

Kadence. (n.d.). How the plant-based revolution is transforming the food industry. Retrieved February 12, 2025, from https://kadence.com/how-the-plant-based-revolution-is-transforming-the-food-industry/ 

Time-travelling Milkman. (2024, February 20). Time-travelling Milkman secures €850,000 seed investment for future-proofing dairy. Retrieved February 12, 2025, from https://time-travellingmilkman.notion.site/TTM-secures-Seed-Investment-958d6df9df454556a7e3451f8437f2fa 

Vegconomist. (n.d.). No more palm oil in plant-based: Time-Travelling Milkman offers sustainable fat alternative for alt dairy. Retrieved February 12, 2025, from https://vegconomist.com/company-news/no-more-palm-oil-in-plant-based-time-travelling-milkman-offers-sustainable-fat-alternative-for-alt-dairy/ 

Good Food Institute Europe. (2023). Plant-based sales data 2023: The state of the plant-based food sector across Europe. Retrieved from https://gfieurope.org/plant-based-sales-data-2023/